You're in güde company.

You're in güde company.

About Us
                     

About Us
                     

We're GÜDE CO. We take things seriously with a – of punny and a whole lot of güde vibes.

We're a full service agency: a tight-knit team of designers, developers, marketers, strategists, problem-solvers, big dreamers, and a dog and cat here and there.

Our role is to be your best partners who can translate and define business goals and strategies into powerful design. We transform and grow businesses into world-class brands, unforgettable experiences and inspiring communities, everywhere we are. We believe in doing güde in the world, healing the world with güde design, and doing a mighty güde job at it. 

We're GÜDE CO. We take things seriously with a – of punny and a whole lot of güde vibes.

We're a full service agency: a tight-knit team of designers, developers, marketers, strategists, problem-solvers, big dreamers, and a dog and cat here and there. Our role is to be your best partners who can translate and define business goals and strategies into powerful design. We transform and grow businesses into world-class brands, unforgettable experiences and inspiring communities, everywhere we are. We believe in doing güde in the world, healing the world with güde design, and doing a mighty güde job at it. 

Turning your business goals into powerful world-class brand & design experiences.

Turning your business goals into powerful world-class brand & design experiences.

We digest complex problems into no-problemos, soothe friction and frustrations for your customers and staff, crafting the most impactful and smartest solutions, unifying and expanding your cross-platform capabilities: branding & growth strategy; responsive web, apps, digital experiences; wayfinding and signage; packaging; print; marketing, and more touchpoints. We're all about partnering closely with our clients, being personal, fun, honest, collaborative, and the journey we walk together. 

We digest complex problems into no-problemos, soothe friction and frustrations for your customers and staff, crafting the most impactful and smartest solutions, unifying and expanding your cross-platform capabilities: branding & growth strategy; responsive web, apps, digital experiences; wayfinding and signage; packaging; print; marketing, and more touchpoints. We're all about partnering closely with our clients, being personal, fun, honest, collaborative, and the journey we walk together.

We know design makes or sinks a business. It's the vessel with a shining beacon that güdes your fleet to success. Güde design is strategy. It's your game plan. It's a full experience. It's putting people first.

We know design makes or sinks a business. It's the vessel with a shining beacon that güdes your fleet to success. Güde design is strategy. It's your game plan. It's a full experience. It's putting people first. And most of the work is done before even putting the first pixel down. 

Process
                 

Process
                 

We are 3D: discovery, definition, development.

We are 3D: discovery, definition, development.

Discovery
We dive deep into market, user, competitor research, data and analytics. We're not afraid of coming in on-site, learning about you, your company, meeting and talking to your customers and your team. We ask the tough questions and help you find the best answers. We start upstream and work our way onwards.

Discovery
We dive deep into market, user, competitor research, data and analytics. We're not afraid of coming in on-site, learning about you, your company, meeting and talking to your customers and your team. We ask the tough questions and help you find the best answers. We start upstream and work our way onwards.

Definition
We help define rock solid brand strategy, positioning, archetypes, voice, and all the güde stuff. We develop your messaging, design direction, and what we like to call your singularity: the core essence, the key to success, the Sun that the planets orbit around, what drives every decision and rallies everybody's hearts.

Definition
We help define rock solid brand strategy, positioning, archetypes, voice, and all the güde stuff. We develop your messaging, design direction, and what we like to call your singularity: the core essence, the key to success, the Sun that the planets orbit around, what drives every decision and rallies everybody's hearts.

Definition
We help define rock solid brand strategy, positioning, archetypes, voice, and all the güde stuff. We develop your messaging, design direction, and what we like to call your singularity: the core essence, the key to success, the Sun that the planets orbit around, what drives every decision and rallies everybody's hearts.

Development
And we, of course, get on the same whiteboard,  draw up complex user flows and information architecture systems, and then, design, validate, test, and iterate, again and again. We look until we cross every single small and large T in perfect.

Development
And we, of course, get on the same whiteboard,  draw up complex user flows and information architecture systems, and then, design, validate, test, and iterate, again and again. We look until we cross every single small and large T in perfect.

Above all, we truly get to know you and we all have a güde time.

Above all, we truly get to know you and we all have a güde time.

Our Values
                         

Empathy

  • Always people-first
  • Deep and thorough understanding
  • Personal, generous, collaborative partnership
  • Emotional authenticity, not just data and numbers

Ethics

  • Brands and solutions of güde impact for communities
  • Socially, environmentally conscious
  • Privacy, security
  • Honesty, humility, integrity

Evolution

  • Innovative, bold, impactful
  • Timeless, future-proof
  • Intersectional, multidisciplinary, multisensory
  • Collaborative input, flexibility, adaptability

Healing the world with güdeness.

Healing the world with güdeness.

The Team
                      

Meet some of the big hearts and smiles that power our work.

Meet some of the big hearts and smiles that power our work.

DP-Steve_1

Steven KT Lee
Brand & Creative Strategy Lead

dp-lisanne

Lisanne Yeung
Art & Social Lead

DP-Nina_1

Nina Weil
Design Lead

DP-Vincent_2

Vincent Herbert
Design Lead

DP-Kenson_1

Kenson Chan
Digital Lead

orikami

David Hull
Development Lead

DP-Roy_1

Royston Hu
Marketing & Growth Lead

DP-Will

Will Huang
Designer

DP-Linh_2

Linh Le
Designer

DP-Matt_1

Matthew Yip
Client Success Associate

DP-Gavin_2

Gavin Barrett
Advisor

It's güde to meet you.

Services
                   

Some of what we do, officially and technically.

Some of what we do, officially and technically.

Brand Strategy
Brand Audit/Assessment
Positioning & Market Research
Voice, Messaging & Slogans/Taglines
Logo & Identity Design
Pitch Decks & Business Development
Brand Style Guides & Design Systems
Typography

Brand Strategy
Brand Audit/Assessment
Positioning & Market Research
Voice, Messaging & Slogans/Taglines
Logo & Identity Design
Pitch Decks & Business Development
Brand Style Guides & Design Systems
Typography

Digital Experiences
Responsive Web, Mobile First Design
End-to-end AGILE Product Design
UI/UX, Interaction, Visual App Design
eCommerce, CMS, Landing Pages
Interactive Signage & Kiosks
Front & Back-end Development
Info Architecture & Systems Design
Search Engine Optimization

Digital Experiences
Responsive Web, Mobile First Design
End-to-end AGILE Product Design Cycles
UI/UX, Interaction & Visual App Design
eCommerce, CMS, Landing Pages
Interactive Signage & Kiosks
Front & Back-end Development
Info Architecture & Systems Design
Search Engine Optimization

Marketing
Social Media Design & Content Strategy
Digital Advertising & Campaigns
Print & Physical Marketing Collateral
Email Campaign Strategy
Brand Activation
Holistic Marketing Roll Outs

Marketing
Social Media Design & Content Strategy
Digital Advertising & Campaigns
Print & Physical Marketing Collateral
Email Campaign Strategy
Brand Activation
Holistic Marketing Roll Outs

Physical
Publication Design
Product Packaging Design
Wayfinding & Signage
Mural & Decor Art & Design
Vehicle Wraps

Physical
Publication Design
Product Packaging Design
Wayfinding & Signage
Mural & Decor Art & Design
Vehicle Wraps

Management
Art & Creative Direction
Journey Mapping
Heuristics
Design Thinking Coaching
Project Management
Team Management & Sourcing

Management
Art & Creative Direction
Journey Mapping
Heuristics
Design Thinking Coaching
Project Management
Team Management & Sourcing

 

We believe in doing güde in the world.

We believe in doing güde in the world.

Some güde folks our team worked with:

clientlogos-1
clientlogos-2
clientlogos-esteelauder
clientlogos-unilever
clientlogos-8
clientlogos-loreal

We love to collaborate.
Let's make something real güde.

We love to collaborate. Let's make something real güde.

gudecocombowhite-small

Powered by güdeness.

Powered by güdeness.

Powered by güdeness.

hello@gude.design   |   GUDE CO. Limited © 2020

hello@gude.design
GUDE CO. Limited © 2020

hello@gude.design   |   GUDE CO. Limited © 2020

hello@gude.design   |   GUDE CO. Limited © 2020