You're in güde company.

You're in güde company.

About Us
                

We transform and grow businesses into world-class brands, unforgettable experiences and inspiring communities. We connect you to your people through compelling heart-to-heart communication.

We're GÜDE CO. We take things seriously with a – of punny and a whole lot of güde vibes.

We're a full service agency: a tight-knit team of designers, developers, marketers, strategists, problem-solvers, big dreamers, and a dog and cat here and there. We founded the agency on one rule: do güde and be güde in the world, and do a mighty güde job at it.

We team up with our clients who have built and invested in güde solutions to solve problems in the world, empowering them to succeed. We are partners who can translate business vision into powerful design communication and persuasion, connecting you with your market. We help our clients find their brand authenticity and core singularity that drives every part of their venture to success, transforming and growing businesses into world-class brands, unforgettable experiences and inspiring communities, everywhere.

Our clients are ambitious, visionary, hungry for success - not settling for short term profit but aim to be disruptors in their markets and industries, help people and communities, and invest in a long term future. If this is you, we want to work with you. We're all about partnering closely with our clients, being personal, fun, honest, collaborative, and the journey we walk together.

Let us empower you with the mightiest, smartest, most impactful cross-platform capabilities. Güde design is your game plan.

What's güde?
                        

We've got you. Three birds with one scone.
GudenessDiagram

Services
                 

Some of the güde things we do, officially and technically.
Some of the güde things we do, officially and technically.

Brand Strategy
Brand Naming
Positioning & Market Research
Taglines, Messaging & Copywriting
Logo & Identity Design
Brand Style Guides & Design Systems
Typography

Brand Strategy
Brand Naming
Positioning & Market Research
Taglines, Messaging & Copywriting
Logo & Identity Design
Brand Style Guides & Design Systems
Typography

Digital Experiences
Responsive Web, Mobile First Design
AGILE UI/UX, Product Design
Animation & Video Production
eCommerce, CMS, Landing Pages
Search Engine Optimization

Digital Experiences
Responsive Web, Mobile First Design
AGILE UI/UX, Product Design
Animation & Video Production
eCommerce, CMS, Landing Pages
Search Engine Optimization

Marketing
Social Media Design & Content Strategy
Digital Advertising & Campaigns
Print & Physical Marketing Collateral
Email Campaign Strategy
Brand Activation
Holistic Marketing Roll Outs

Marketing
Social Media Design & Content Strategy
Digital Advertising & Campaigns
Print & Physical Marketing Collateral
Email Campaign Strategy
Brand Activation
Holistic Marketing Roll Outs

Physical
Publication Design
Product Packaging Design
Wayfinding & Signage
Vehicle & Large Format Wraps

Physical
Publication Design
Product Packaging Design
Wayfinding & Signage
Vehicle & Large Format Wraps

Management
Art & Creative Direction
Design Thinking Coaching
Project Management
Team Management & Sourcing

Management
Art & Creative Direction
Design Thinking Coaching
Project Management
Team Management & Sourcing

 

Our Values
                      

Empathy

  • Always people-first

  • Deep and thorough understanding

  • Personal, generous, collaborative partnership

  • Emotional authenticity, not just data and numbers

Empathy

  • Always people-first
  • Deep and thorough understanding
  • Personal, generous, collaborative partnership
  • Emotional authenticity, not just data and numbers

Empathy

  • Always people-first
  • Deep and thorough understanding
  • Personal, generous, collaborative partnership
  • Emotional authenticity, not just data and numbers

Ethics

  • Brands and solutions of güde impact for communities

  • Socially, environmentally conscious

  • Privacy, security

  • Honesty, humility, integrity

Ethics

  • Brands and solutions of güde impact for communities

  • Socially, environmentally conscious

  • Privacy, security

  • Honesty, humility, integrity

Evolution

  • Innovative, bold, impactful
  • Timeless, future-proof
  • Intersectional, multidisciplinary, multisensory
  • Collaborative input, flexibility, adaptability

Evolution

  • Innovative, bold, impactful
  • Timeless, future-proof
  • Intersectional, multidisciplinary, multisensory
  • Collaborative input, flexibility, adaptability
Healing the world with güdeness.
Healing the world with güdeness.

The Team
                    

Meet some of the big hearts and smiles that power our work.
Meet some of the big hearts and smiles that power our work.
Steve-DP

Steven KT Lee
Strategy Lead

dp-lisanne

Lisanne Yeung
Design Lead

DP-Nina_1

Nina Weil
Design Lead

DP-Vincent_2

Vincent Herbert
Design Lead

DP-Kenson_1

Kenson Chan
Digital Lead

DP-Will

Will Huang
Designer

DP-Linh_2

Linh Le
Designer

DP-Gavin_2

Gavin Barrett
Advisor

It's güde to meet you.
It's güde to meet you.

Process
                 

We are 3D: discovery, definition, development.
We are 3D: discovery, definition, development.

Discovery
We dive deep into market, user, competitor research, data and analytics. We're not afraid of coming in on-site, learning about you, your company, meeting and talking to your customers and your team. We ask the tough questions and help you find the best answers. We start upstream and work our way onwards.

Discovery
We dive deep into market, user, competitor research, data and analytics. We're not afraid of coming in on-site, learning about you, your company, meeting and talking to your customers and your team. We ask the tough questions and help you find the best answers. We start upstream and work our way onwards.

Definition
We help define rock solid brand strategy, positioning, archetypes, voice, and all the güde stuff. We develop your messaging, design direction, and what we like to call your singularity: the core essence, the key to success, the Sun that the planets orbit around, what drives every decision and rallies everybody's hearts.

Definition
We help define rock solid brand strategy, positioning, archetypes, voice, and all the güde stuff. We develop your messaging, design direction, and what we like to call your singularity: the core essence, the key to success, the Sun that the planets orbit around, what drives every decision and rallies everybody's hearts.

Definition
We help define rock solid brand strategy, positioning, archetypes, voice, and all the güde stuff. We develop your messaging, design direction, and what we like to call your singularity: the core essence, the key to success, the Sun that the planets orbit around, what drives every decision and rallies everybody's hearts.

Development
And we, of course, get on the same whiteboard,  draw up complex user flows and information architecture systems, and then, design, validate, test, and iterate, again and again. We look until we cross every single small and large T in perfect.

Development
And we, of course, get on the same whiteboard,  draw up complex user flows and information architecture systems, and then, design, validate, test, and iterate, again and again. We look until we cross every single small and large T in perfect.

Above all, we truly get to know you and we all have a güde time.
Above all, we truly get to know you and we all have a güde time.

Let's make something real güde.

Let's make something real güde.

We love to collaborate.

We love to collaborate.

Please introduce yourselfWe'll get back to you via this email:What are you interested in?
What's your timeline like?

Let us know what you do and how we can help...

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hello@gude.design   |   GUDE CO. Limited © 2020   |   Privacy

hello@gude.design
GUDE CO. Limited © 2020   |   Privacy

hello@gude.design   |   GUDE CO. Limited © 2020   |   Privacy

hello@gude.design   |   GUDE CO. Limited © 2020   |   Privacy