Design is strategy. But we are beginning to believe that design is just a means to achieve results. We create emotional branding to appeal to customers. Why do we not dig deep to find emotional decisions, emotional authenticity, and the core essence of a brand in ourselves? In the end, we are all deeply human. All hearts will rally to the cause when we are authentic. Steve shares his thoughts on the meaning of design and brand strategy.
September 16, 2020 — Comments are off for this post.
